As We See It



Posted by Editor (Wendy) on Feb 17 2016 at 3:00 PM
As We See It >> Editorial

In case there was any doubt about the power of our music, Time magazine and BBC put all that to rest some years ago, when Reggae King Bob Marley, who sprung from humble beginnings to capture the entertainment world, was hailed for his body of work as second to none and as we once again celebrate Reggae Month, it is obvious that more needs to be done to revitalise this National Treasure.
No other industry or groups of industries have had a fraction of the impact on Brand Jamaica as our music and sport and despite the fact that the Ministry of Tourism has taken on the Entertainment portfolio, we are now being told that our music is not selling at a time when sales should be booming, has our music been hijacked internationally?
Trench Town, immortalised in song by Bob Marley, was once the creative centre out of which reggae was born, because an environment was established by the musicians to hone their creativity in the tenement yards that produced timeless classics but, sad to say, all that is being produced today is forgettable music, no wonder it is not selling, you don't